A crisis, what crisis ? - 危机，什么危机？

The interesting fact in the global crisis is that nobody can predict the ending, and what will be the result, even the most intelligent and valuable teams.

No studies, no consolidated facts, no 1000 pages report can help.

The model is broken, but as nature abhors nothingness, we will see the birth of a new one (wich can be multiple).

No theory can be applied, nor intellectual constructions.

Feeling, instinct, intelligence (in the original meaning : to understand at the instant what we are and were we have to go), global view, local vibration : this is the way to act efficiently.

That's our vision for brands, markets, products and consumers.

We apply it to :
> strategic evolution of companies
> tactical movements
> operationnal actions